Mahesh Babu is inarguably the top brand ambassador in AP today. In this field, he is well ahead of his competitors from film industry. Mahesh has recently signed a deal with Santoor soap.
It was Madhavan in Tamil now it is none other than the Telugu Superstar Mahesh Babu who will endorse Santoor Soap. Here is the first look of Mahesh Babu from Santoor ad. Santoor is one of the leading soaps in Andhra Pradesh already and with Mahesh Babu on board it will definitely give tough competition to the other brands.
Currently, Santoor soap is the third largest soap brand in the country after Lifebouy and Lux. Last year, Santoor was about Rs 700 crore brand and the company is expecting to cloak a business of Rs 1,000 crore in the current financial year.
There is no doubt that the brand value will definitely go up after the tie-up. Meanwhile other soap manufacturers are also looking out for alternatives to give Mahesh a tough competition.
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