Despite new releases Mega hero Sai Dharam Tej's Pilla Nuvvu Leni Jeevitham continued to dominate the box office in its second weekend too. This film has collected a share of around eight crores in its first week and did well during its second weekend. New releases failed to make a mark at the box office.
Nara Rohit's Rowdy Fellow under performed in spite of having decent mouth talk. This film only collected a share of 1.2 crore in its first weekend. This is not a positive sign for this film as it will need a miracle to enter the safe zone from here. Other release Ice Cream 2 was rejected by the audience.
Sai Dharam Tej is leaving no stone unturned to grab the attention of public. He is visiting all the theaters across the Telugu States to keep the film in news. He is single handedly promoting the film and showing lots of sincerity and dedication to sell his product. His efforts are not going wasted as the film already crossed the 10 crore mark. Another good weekend will make it a profitable film for everyone involved.
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